Redesigning Your Website: Is There Ever a 'Perfect' Time?
The website redesign process can be time consuming, costly and overwhelming. Consequently, many people put off revamping their website, telling themselves they'll wait for the ‘perfect' time instead. However, if your website is:
- hard to manage
- not mobile friendly,
- poor functionally
- dated in appearance
Then the perfect time to redesign is as soon as possible!
When it comes fostering a healthy conversion rate and making sales, the design of your website is paramount. To keep a loyal clientele and, most importantly, to attract new customers, you must ensure that your website design stays fresh and functional. If you are still unsure if now is really the perfect time to redesign – consult this handy website redesign checklist. It's the perfect time to redesign your website if you fall into one or more categories.
Your website isn't ranking on Google
Crucially, if your website isn't ranking on Google, you are essentially invisible. Without SEO and a well-designed landing page, customers will not be able to find you, let alone convert.
Your website is outdated
If the last time you updated your website was when dial-up Internet still existed, you are long overdue for a website overhaul. Visitors are less likely to trust a website that appears old-fashioned. They immediately question the owner's credibility and are more likely to abandon the page in favour of something more modern and intuitive.
Your website isn't mobile friendly
More searches and purchases than ever before originating from mobiles, rather than desktops. Lack of mobile optimisation can be extremely off-putting to a potential customer, so that you may be losing potential sales this way.
You can't update content easily
Keeping your website content fresh and relevant should not be a hassle. If you need to contact your developer every time you need to make a change or add something new – then a redesign is certainly required.
Your website has constant technical issues
If your website has broken links, frequently glitches, and makes exploring or purchasing hard work – visitors will not persevere, they will just go elsewhere.