Branding in 2018: How to Utilise Your Social Media Accounts

Branding in 2018: How to Utilise Your Social Media Accounts

In today's fast-paced world, the uses of social media are ever expanding. We use social media platforms to share and receive information, to communicate with others regardless of distance, to participate in events and activism. What remains a constant, however, is the effectiveness of business branding for social media. To get the most out of your social media platforms, here are some tips for your business accounts

Commit to Your Social Media Accounts

If you don't show your social media platforms any love, they won't show you any back. Develop a content plan for your brand, and then stick to it. Your channels need a consistent flow of content if they are ever going to be successful.

Consistent Profile Pictures & Handles

When it comes to branding design, consistency is key. Your profile pictures and handles for every social media account should be identical. This gives your brand credibility, vastly improves your searchability, and cements your name in the minds of your followers.

The 1:7 Ratio

The 1:7 ratio means that only one in seven social media posts should be actively promoting your brand and business. The remaining six posts should be about user engagement, sharing original content and giving your brand ‘personality'. Your followers don't want to feel as though they are constantly being spammed, so abide by the 1:7 ratio to avoid this.

Let Your Personality Shine Through

Allowing your brand's distinct personality to shine through is crucial. An audience is not going to feel any loyalty or connection to an account that simply pushes out repetitive, boring, content as though a robot is in charge.

Update Your Featured Links

Social media platforms like Instagram may only have room to feature one link in your profile, but that shouldn't stop you from keeping your profiles up to date. Whenever you launch a new campaign or have exciting content to share, the featured link on all your social media platforms should be updated accordingly.